Sqirl finds itself in a jam

Spectacular Failures: Sqirl

Sqirl finds itself in a jam

The Los Angeles restaurant Sqirl had lines down the block for brunches that featured its famous house-made jams on toast. But then a photo of discarded mold scraped from the jam, snapped by someone in the Sqirl kitchen, blew up the internet...and led to a reputation crisis Sqirl is still dealing with.

Read the transcript.

GUESTS

Whitney Jones — this show’s producer

Samanta Helou Hernandez — LA journalist

Joyce Goldstein — chef and restaurateur, preserver

David Zha — this show’s assistant producer

Joe Rosenthal — scientist and food antagonist

Linda Harris — Professor and Department Chair of Food Science and Technology at UC Balo Orozco — former Sqirl chef

Alicia Kennedy — food writer

Rick Camac — Dean of Restaurant and Hospitality Management at the Institute of Culinary Education 

Anastasiya Zavyalova — Associate Professor of Strategic Management at the Jones Graduate School of Business at Rice University


SELECTED SOURCES

Jammed Up: The Inside Story of What Went Wrong at Sqirl — Samanta Helou Hernandez and Lexis-Olivier Ray, the LAndmag

For Black Jam Makers, the Power Is in Preserving - Kim Severson, The New York Times 

Jam Session: A Fruit Preserving Handbook — Joyce Goldstein



JUST FOR FUN

“The Fungal” — an Instagram Story by Joe Rosenthal

This Side of Hoover - Instagram account from Samanta Helou Hernandez

Crave-Worthy Sqirl Inspired Ricotta Toast video - Claire Thomas, Food Network


OUR SPONSORS:

Bombas - Bombas.com/spectacular

Ourcrowd - Ourcrowd.com/spectacular

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