Blue Apron wilts, then rises to a new challenge
Blue Apron wilts, then rises to a new challenge
The meal kit delivery service was almost belly-up before the pandemic hit. But then people stuck cooking at home gave the brand a lifeline. Investors found it tastier than ever, but will customers still hanker for the big blue box once this is all over?
Read the transcript of the episode here.
SHOW NOTES:
GUESTS
Leila Green — trauma surgeon, former Blue Apron user
Alex Konrad — senior editor, Forbes
Laura Shapiro — culinary historian
Dan McCarthy — assistant professor of marketing, Emory University's Goizueta School of Business
Cara Rasch — food and beverage analyst, Packaged Facts
Kicki Theander — founder, Middagsfrid
Tonya Garcia — consumer and retail reporter, Marketwatch
SELECTED SOURCES
Something From The Oven, by Laura Shapiro
Blue Apron's Got Big Plans For Dinner -- But So Do Its Hungry Rivals, by Alex Konrad, Forbes
In Blue Apron's Chaotic Warehouses, Making Dinner Easy Is Hard Work, by Caroline O’Donovan, Buzzfeed
The best at-home meal kit delivery services of 2020, by Hana Alberts, New York Post
Blue Apron CEO Matt Salzberg: We've Grown Our Business 10-times In Past Two Years - CNBC, via YouTube
JUST FOR FUN
How To Prepare an Artichoke feat. Blue Apron’s Matt Wadiak
Blue Apron VS HelloFresh - Are they Worth It? (Unboxing & Review)
OUR SPONSORS THIS WEEK
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NetSuite: netsuite.com/spectacular
Policygenius: policygenius.com
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